NotHangover
THE PREGAME PRESCRIPTION
The average person spends two years of their life hungover… If there was a preventable medical condition that took two years of your life, people would do anything to get the cure. So why wouldn’t we treat hangovers the same way?
The Build Up
To draw attention to a condition with nasty symptoms, we’re teasing NotHangover through a series of ambiguous medical warnings.
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OOH
The Launch
We’re hosting a nationwide “doctor’s appointment” that doubles as the world's largest pregame. Our musical guest John Summit will debut the ultimate pregame song with a beat that lets everyone know exactly when to throw their dose back. As well, an accredited university will award our musical guest with an Honorary Doctoral Degree, officially making NotHangover party “doctor” recommended.
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Activation
To further resuscitate the vibes, we will show up at prominent night-life scenes in NotHangover ambulances, giving partiers their “doctor” recommended shots.
