Rold Gold
Everyone has different passions, but no matter how eccentric, everyone reaches for the same bowl of Rold Gold pretzels. We're tapping into the place where those differences shine, fandoms. 44% of fans claim they are more likely to buy products with IP-branded tie-ins. Let’s celebrate the cultures that consumers love through a crunchy, salty snack!
ALL FANS ARE ROLD GOLD FANS
OOH & Print
In-Store Signage
Activation
Rold Gold will show up at Fan Con and sponsor the VIP (very important pretzel) booth. Get access to fan fusion photo ops, premiere seating, and lounges.
Influencer Marketing
Rold Gold will partner some of the biggest fan artists to create custom Rold Gold merch. They’ll pair two artists from different fandoms to create work using their signature styles and incorporating Rold Gold into their fandoms.
Flavor Drop
Not only do traditional fandoms have loyal followings, flavors do too. With the announcement of the new Rold Gold Selects available in Garlic Parmesan, Dill Pickle, and Cool Ranch, we are going to tap into people’s passion for their favorite seasonings, dips, and guilty pleasure snacks to appeal to flavor fanatics.
Activation
We will show up at festivals dedicated to foods that connect with our Select flavors. At our booths we will offer fans a taste of Selects and show them how to perfectly pair our flavors with foods they already love.
