Twister
THE SWEETER FIX
As kids have grown up, they have traded tasty treats for new flavor cravings, e-cigarettes. Today 10% of high schoolers report current nicotine product use. By reimagining Twister as an alternative to vaping, we’re inviting our audience to rediscover excitement and pleasure within a brand that’s already captured their hearts.
The Sweet Fixchange
In an effort to build and renew Twister fans, we have created a Twister vending machine that accepts vape pens as currency and placing it in areas where teens commonly vape such as schools, malls, and gas stations.
Activation
OOH
