Pedigree Drizzlers
A lot of dog parents skip wet food because it feels too pricey, messy or just kind of… gross. That’s why PEDIGREE® made DRIZZLERS™, a tasty new sauce you squeeze on kibble. To let everyone try it, we opened a pop-up hot dog stand in Central Park. Dogs got saucy with DRIZZLERS™, and humans got hot dogs. Because if sauce makes our hot dogs better, it should make theirs better too.
To fetch even more attention in culture, we partnered with reality star, dog lover and hot dog connoisseur, West Wilson of Summer House to dish out the sauce and spread the message to our target audience even further.
Social & Influencer
We also tapped New York-based influencers like Meet Cutes NYC and Halley Kate (plus her three adorable dachshunds) to boost awareness of the new product and drive people to the Central Park hot dog stand.
For those who couldn’t make it to the event, we hosted an online sWAG Kit Giveaway, giving dogs across the nation a chance to get saucy.
sWAG to make them WAG!
Media Moments
Weber Shandwick Chicago
Role: Junior Copywriter