M&M’s Snack Jacket
In partnership with the movie Red One, we created the M&M’S® Snack Jacket, the ultimate movie-watching accessory designed to deliver peak FUN-ctionality in theatres. Inspired by the Red lentil’s signature flair, this limited-edition jacket features candy pockets, a built-in napkin dispenser, a hands-free popcorn strap, a custom movie pass holder, and a light to help you find your seat, all so you can enjoy the show without missing a beat.
Fans couldn’t get enough!
Even Drew Barrymore featured the Snack Jacket on her show during the segment “Drew’s News.”
There’s no Red One without Red!
Red’s Hollywood debut was announced through a series of organic Instagram posts tied to the Red One partnership, including interviews with the film’s stars. The buzz built fast, setting the stage for the launch of our exclusive M&M’S® Snack Jacket.
Snag the M&M’s Snack Jacket!
Media Moments…
The model for this one might be a familiar face… 😉
Weber Shandwick Chicago
Role: Junior Copywriter