M&M’s Snack Jacket

In partnership with the movie Red One, we created the M&M’S® Snack Jacket, the ultimate movie-watching accessory designed to deliver peak FUN-ctionality in theatres. Inspired by the Red lentil’s signature flair, this limited-edition jacket features candy pockets, a built-in napkin dispenser, a hands-free popcorn strap, a custom movie pass holder, and a light to help you find your seat, all so you can enjoy the show without missing a beat.

Fans couldn’t get enough!

Even Drew Barrymore featured the Snack Jacket on her show during the segment “Drew’s News.”

Snag the M&M’s Snack Jacket!

Media Moments…

The model for this one might be a familiar face… 😉

Weber Shandwick Chicago

Role: Junior Copywriter

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