M&M’s Snack Jacket
In partnership with the movie Red One, we created the M&M’S® Snack Jacket, the ultimate movie-watching accessory designed to deliver peak FUN-ctionality in theatres. Inspired by the Red lentil’s signature flair, this limited-edition jacket features candy pockets, a built-in napkin dispenser, a hands-free popcorn strap, a custom movie pass holder, and a light to help you find your seat, all so you can enjoy the show without missing a beat.
Fans couldn’t get enough!
Even Drew Barrymore featured the Snack Jacket on her show during the segment “Drew’s News.”
Snag the M&M’s Snack Jacket!
Media Moments…
The model for this one might be a familiar face… 😉
Weber Shandwick Chicago
Role: Junior Copywriter