5 Gum x KATSEYE: The Senses Collection

Amidst the global pop sensation taking the internet by storm, 5 Gum teamed up with KATSEYE to redefine how it feels to chew 5 Gum with The Senses Collection. Centered on the five senses, this limited-edition, five-piece set was inspired by 5 Gum, created with each member of KATSEYE, and designed to stimulate your senses. Everyone wants to get their hands ON this! It’s that GNARLY.

SEE the world through a pop star’s eyes with a UV-activated, glass-blown marble that fuses her iris with the flavor of 5. FEEL the flavor unwrapped, chewed up, and kissed by KATSEYE. With each pack dedicated to a girl’s favorite flavor, TASTE or cherish the chew. Experience the SCENT of 5 on the breath of KATSEYE, captured in the air they sang into the bottle. And with a limited pressing of Beautiful Chaos, unique to 5 gum, experience the SOUND of KATSEYE through exclusive vinyl and enjoy exclusive stickers that let you make the cover your own.

Inside the Collection

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Sophia’s Collection

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Lara’s Collection

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Megan’s Collection

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Yoonchae’s Collection

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Manon’s Collection

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Daniela’s Collection

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The Kit

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Hyping Up the EYEKONS on Social

Online Drops

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Social Drops

And The EYEKONS Go Crazy!

The collab sent fans into complete chaos, with social reactions exploding across TikTok, Instagram, and Reddit within minutes of the drop. Clips, edits, and reaction videos flooded timelines making it impossible to scroll without seeing it. 

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To make the fan experience even more unforgettable, 5 gum hit the road with KATSEYE for 5 stops on their Beautiful Chaos tour in Minneapolis, NYC, Atlanta, Dallas, and LA. We also offered sweepstakes on social channels, giving 5 lucky winners and a plus-one the chance to see KATSEYE live. THIS is how it feels to chew 5 gum.

Taking 5 Gum on Tour

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BTS

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Weber Shandwick Chicago

Role: Junior Copywriter

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